10+ years of crafting products people love and building teams people want to be part of
From enterprise software to Southeast Asia's largest super-app and India's fintech ecosystem, shaping products, platforms, and design organisations used by millions.
Smallcase & Tickertape
Senior Director of Product Design
The Seat at the Table
Joined as Head of Design with a clear mandate: build product design from a fragmented service into a strategic function with its own infrastructure, voice, and authority to shape what gets built. Promoted to Senior Director in 12 months.
Built career ladders, comp bands, and hiring process from scratch
Led design system rebuild: scalable and AI-ready, without adding headcount
Earned design a permanent seat in quarterly strategy planning (core group)
No attrition across a remote-first team of 8 designers
Gojek
Product Design Lead
Leadership Emerges
2021–2024 · Product Design Lead
Led design for GoFood Consumer, Loyalty & Subscription, Care & Support, AI initiatives, and the Central Growth Platform with a team of 10. Experienced Gojek's journey to a public company.
Designed and launched Gojek PLUS: subscription across GoFood, GoRide, GoSend + 3 more
Head of Design for GoFood product in the absence of Global Head of Design
Led support AI redesign across driver, merchant, and consumer surfaces
Building at Scale
2018–2021 · Interaction Designer → Product Designer → Senior Product Designer
Joined Gojek as it was scaling fast across Southeast Asia. Built Asphalt, the design system powering 20+ products. Worked across growth, monetisation, loyalty, text search and recommendations & discovery teams. Built GoFood's first loyalty brand.
Core contributor to Asphalt, Gojek's design system (20+ products)
Redesigned GoFood text search for 20M+ monthly users
Led GoFood post-booking experience redesign
First people management experience
Master of Design (M.Des)
Indian Institute of Technology, Kanpur
The Deliberate Pivot
After gaining industry experience as a UX Designer, a stable role was left behind to pursue a masters degree in design at Indian Institute of Technology, Kanpur and build a deeper foundation in design. The programme expanded expertise in design thinking, research, and human-centred problem solving, while an internship at Microsoft India offered the opportunity to apply these principles within a large-scale technology organisation.
MAQ Software
UX Designer
The Foundation
First design role, straight out of a CS engineering degree. Not just designing, but building UX process from scratch, working with enterprise clients like Microsoft and Amazon, and leading hiring before leaving for my masters. The leadership instinct showed up early.
Built UX process from scratch for an enterprise software company
Worked with Microsoft and Amazon enterprise clients
Led design hiring before departing for masters